Srdjan Saper has been active in advertising business for more than 30 years. He started his career as a popular music star, and then he became a marketing and communication expert and a successful entrepreneur. Srdjan created I&F McCann Grupa, one of the leading communications systems operating in 12 markets of Southeast Europe and Nordics, which employs more than 600 people.
Srdjan Saper received a Lifetime Achievement Award for his creative contribution to the development of marketing, awarded by the Association for market communications (UEPS). As an active participant of the business and advertising community, he was also awarded with several prestigious awards.
He enjoys crime novels, poetry and Leonard Cohen. Srdjan is also a real connoisseur of history and music. In the public life he is known as front man of music group VIS IDOLI as well as an actor in popular film „Strangler against Strangler“.
Darko Lukić has 20 years of media and general management experience. Across SEE he is recognized as a strong media strategist and negotiator, with international background that includes working on both the media and agency side.
Throughout his career, Darko has been involved with key agency clients and some of the biggest media vendors, responsible for growing IPG Mediabrands SEE brand agencies across the region.
He is known for his energy, addiction to success and the dynamic world of media, and is proud of all the success IPG Mediabrands SEE media agencies has achieved in the last 10 years, from entering new markets, to wining new clients, introducing new services….
He spends his free time with his family and friends. He also loves the theater and cinema, and is a passionate follower of sport events, especially football and basketball.
Katarina Kostić is a media and communications specialist with over 15 years of experience in the industry. She joined UM Beograd after completing a MA course in Cultural & Media Studies at the University of London’s Goldsmiths College.
Ever since the revolution in the media begun 15 years ago, her love and curiosity for media and communications industry, consumers, integration and media role in overall brands’ and business’ success has grown.
She specializes in communications & media strategies, insights & research, while her main focuses are growth and ongoing development of media services IPG Mediabrands SEE.
Katarina is very proud of her ability to recognize trends, as well as her will to do things differently and in a better way. She recognized the need to build the communications planning practice within SEE media team, integrate digital and offline, and push for more integration with the creative teams.
She is a graduated art historian, a trained florist designer, and a mum of two amazing kids, who loves and enjoys all that the world has to offer.
Biljana Kolakovic has more than 17 years of experience in the communications industry.
She has vast experience in media analysis, media buying and optimization of media investments, strategic planning, project management, but is mostly recognized for her leadership skills and people management. She led the agency in its switch from traditional media planning to integrated communication agency with consumer in the center, ensuring that the UM team gets all the knowledge and tools for the creation and implementation of engaging brands’ stories that spread across all media.
The most important project she is very proud of is the expansion of the UM brand across the entire Adria-Balkan region, and enthusiastic work on integrating teams from different markets.
She spends her free time with family and friends, mastering her culinary expertise.
Marko Bojić started has been part of IPG Mediabrands since 2008 and besides Serbian market he has vast experience from Bulgaria where he was leading IPG agencies for 4 years.
His key responsibility is to bring a new Initiative philosophy and business model to our clients, partners and employees. His role is also to promote our revised offering of “cultural branding and communication design” and to ensure our clients find new ways to connect with consumers.
He enjoys spending his free time with his family and friends and following his favorite club football and basketball matches.
Jelena has 14 years of experience in the communications industry.
As director of the full service digital agency DRIVE, which operates within I&F McCann Grupa, Jelena is in charge of supervising all production and media projects and coordinating teams in order to achieve the highest results in a synergistic way.
She is especially proud of the young and dedicated experts from different fields who have gathered around the common goal – finding quality, innovative solutions that suit the needs of clients, often exceeding the set goals.